Build a Profitable, Scalable Outdoor Living Business β The ProDeck Way
Learn the proven frameworks that turned ProDeck Outdoor Living from one crew into a multi-million-dollar outdoor living brand. Designed for deck builders, hardscapers, landscapers, pool builders, and outdoor structure companies.
The Problem
Most builders master construction β but never learn how to build a company.
You can design, build, and deliver incredible projects.
But behind the scenes, itβs chaos β uneven profit, long weeks, constant stress, no systems.
We built ProDeck Academy to change that.
Itβs the place where outdoor living pros learn how to scale profitably, lead confidently, and create freedom β not more work.
Who We Help
We train the next generation of outdoor living entrepreneurs.
Deck Builders & Outdoor Structure Pros β Streamline installs, pricing, and scheduling.
Hardscape & Pool Builders β Improve profitability and workflow.
Landscapers & Designers β Smooth operations and client experience.
Franchise & Multi-Crew Owners β Implement leadership, KPIs, and scalability systems.
Our Core Framework
The ProDeck Framework β Systems That Scale.
Our signature 3-part process helps you master the foundations of business growth.
Modules:
1οΈβ£ Build the Machine Before the Marketing β Create organization, targets, and structure.
2οΈβ£ Sales Engine β Master the One-Meeting Close and profitable pricing.
3οΈβ£ Scaling Smart β Delegate, track performance, and lead with clarity.
The 10:1 LTGP:CAC Advantage
The Most Overlooked Metric in Construction β and the One That Changes Everything.
Most contractors only measure top-line sales or gross profit.
But real growth happens when you track how much lifetime gross profit each customer brings compared to your customer acquisition cost.
We teach you how to achieve a 10:1 LTGP:CAC ratio β meaning for every $1 you spend getting a client, you earn $10 in gross profit for life through referrals, retention, and repeat work.
Thatβs how ProDeck and our partners scale sustainably β by building businesses that feed themselves.
What Youβll Learn
Inside ProDeck Academy, youβll master:
- The ProDeck Pricing & Margin System (hit 45β55% GP consistently)
- The One-Meeting Close & Objection Framework
- Crew and Project Management SOPs
- Leadership & Communication Playbooks
- Upsell & Referral Systems That Multiply Profit
The ProDeck Community
Grow with a network that speaks your language.
Inside the ProDeck Community, builders share strategies, troubleshoot challenges, and celebrate wins together.
Youβll get:
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Monthly live sessions with Jose
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Peer accountability and support
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Downloadable tools and calculators
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Access to case studies and growth templates
Coaching with Jose Martinez
Direct mentorship for serious growth.
Work 1-on-1 or in small groups with Jose Martinez β the founder of ProDeck Outdoor Living β to apply these systems directly to your company.
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Together, youβll optimize your numbers, improve your operations, and build the leadership habits that drive consistent profit and freedom.
Proof in Performance
Built by builders. Proven by results.
Stats:
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$5M+ Annual Revenue
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45β55% Gross Profit Margins
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3 Tennessee Locations
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Multi-Location Expansion Model
βProDeck Academy gave me clarity β I finally know how to grow without burning out.β
About Jose
From Framer to Founder.
Jose Martinez started as a residential framer β learning hard work before leadership.
He built ProDeck Outdoor Living to give his team structure, culture, and opportunity.Β Β
Today, heβs helping other contractors do the same β to systemize their companies, scale with purpose, and regain control of their time and income.
Meet Jose
Our Mission
Raise the standard of the outdoor living industry.
Our mission is to teach contractors how to operate like CEOs, not just builders.
Through education, community, and systems, we help you create a business that runs on structure β not stress.
Get Started
Build the business youβve always wanted β one system at a time.
Start free, join the community, or apply for personalized coaching.
Take the Free ProDeck Clarity Scorecard
Find out how your business measures up β and get personalized steps to hit a 10:1 LTGP:CAC ratio.
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